kim kardashian kkw

Coty is deepening its ties with the Kardashian-Jenner beauty empire.

On Monday, the beauty company announced it will partner with Kim Kardashian West to expand her KKW Beauty line into new categories (such as skin care, hair care, personal care and nail products) and grow the brand internationally. It will also acquire a 20% stake in the business for $200 million. The deal is expected to close in Q3 of fiscal year 2021. 

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