Media companies in Australia will be able to seek payment from Facebook Inc. and Alphabet Inc.’s Google for news articles that are posted on their platforms, according to new rules, which could set a precedent for other countries seeking to compel tech giants to compensate local publishers.

The new rules, which need to be passed by Australia’s Parliament, would require digital platforms to take part in negotiations with media companies over payment, Australia’s competition regulator said Friday. If the media companies and…

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