Rihanna for Fenty Skin.

Rihanna for Fenty Skin.

I know this is a controversial thing to say (it’s not): Rihanna has many admirable qualities, impeccable taste, an abundance of talent and a demonstrated ability to fully shake up entire well-established industries, including beauty. From the game-changing launch of Fenty Beauty back in 2017, she and the brand single-handedly set a new standard for what an inclusive, diverse cosmetics company can and should look like. By mere existence, it challenged everyone else to step it up, expand their shade ranges, consider consumers as individuals and rethink the long-standing, fusty, old-school modus operandi of the business.



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